The How-to Guide for Creating a Cooling Tower Water Efficiency Program was created by the Alliance for Water Efficiency (AWE) to provide an educational and practical resource for water supplier professionals exploring a water efficiency program focused on cooling towers. The guide is intended to provide useful recommendations and considerations for program design, operations, and marketing. Included in guide are strategies to find properties with cooling towers and their respective decision makers, recommended outreach and sales processes, sample email templates and case studies, options for incentive structures and more. Also included in the guide are examples of existing water supplier programs